Harvey's Wallbangers

This card entered my life last week and it's all about the reverse side for me.

1964 Topps #242 Harvey Kuenn

In my mind, Bobby Draper in next season's Mad Men will be seen furiously rubbing a dime on the back of his 1964 Topps collection.

The answer is "shutout" by the way which you can faintly see in the bottom right corner of the answer box.