Wasn't the main reason for Exclusively going with Topps, to focus baseball cards back to kids?
"By dropping Upper Deck, MLB hops that Topps, under Michael Eisner, the former chief executive of the Walt Disney Company, can invigorate card collecting, especially with young fans." - New York Times http://www.nytimes.com/2009/08/06/sports/baseball/06cards.html
I don't care if they want to do high end or not, but keep it consistent. Either you open up baseball cards beyond Topps and let the market decide, or you reign it all in a focus to your audience.
Comments
"By dropping Upper Deck, MLB hops that Topps, under Michael Eisner, the former chief executive of the Walt Disney Company, can invigorate card collecting, especially with young fans." - New York Times http://www.nytimes.com/2009/08/06/sports/baseball/06cards.html
I don't care if they want to do high end or not, but keep it consistent. Either you open up baseball cards beyond Topps and let the market decide, or you reign it all in a focus to your audience.