We all have stories of the trials and tribulations of pulling a redemption and the conventional wisdom of the collectors on my twitter feed is that the redemption process for both Topps and Panini is getting worse and worse.
Topps issued a press release today detailing changes to their redemption program webpage which will shift the site from redeem.topps.com to their main web page topps.com. Here are the list of changes which seem to be cosmetic at best.
The rest of the e-mail details how to log into the the topps.com webpage. There doesn't seem to be any modifications as to improving the speed of redemption processing or the problems of redemption expiration dates. The changes might very well help the collector better track their multiple redemptions but doesn't address the problem that collectors have multiple redemptions!