Today's "tobacco" card actually comes from a box of tea rather than a pack of cigarettes. Brooke Bond Tea from the United Kingdom issued this set of 50 famous people in 1969 and today's card is of arctic explorer Robert Scott. He and explorer Roald Amundson raced to reach the South Pole in the early 1910's. While Amundson successfully reached the South Pole [and became the first person to reach both poles], Scott died with his expedition in the cold Antarctic weather.
As the card back highlights, the set included 50 historical figures and you could buy a collector's album that would hold all the mini cards in one place.
After searching around a little bit, here's what the collectors album looked like.